Just after she graduated as a graphic designer at ’De Eindhovense School’ in Eindhoven in 2012', Laura Verdonk moved to Utrecht. There she studied Fashion Design at the ’HKU University of the Arts Utrecht’ (HKU).

Laura has a preference for menswear and during her studies she developed that fondness. Her inspiration she gets from remarkable man types and therefore her work is always provided with a touch of humour.

In 2015 Laura graduated from HKU with an examination of masculinity and a collection inspired by the ’spornoseksual’. The collection shows the deflated body of this super stud who spends his time in the gym.
After graduating Laura decides to start her own menswear label right away. This year LAU presented the first collection ’Benjamin’ at Fashionclash festival presenting an elegant, nonchalant young man.